Generating leads on a website is essential for a company. Why?
One reason– Leads can bring in sales for the business.
That’s why, according to Lead Genera, many businesses are dependent on doing lead generation strategies like email marketing, SEO, and content marketing to generate traffic to their websites.
In this blog, we’re going to teach you how to maximize your website leads and ultimately convert them into customers.
When would a website visitor become a lead?
A visitor becomes a lead when they have shown interest and filled up a form on your website to get valuable content. These visitors may come from your social media platforms, website, or even through their friends and families.
Five steps on maximizing the leads on your website
Step 1: What makes someone a significant lead?
Whether it’s a professional or someone who tried the free demo of your service, have a discussion within your organization, and identify what makes someone a significant lead for your business.
Step 2: Categorize your audience
Every person is unique, and there’s no way that the same offer would work for all types of leads.
However, what you can do is segment your list. Categorize your leads with these four categories, namely:
- Demographics
- How they think and act
- Engagement
- Purchase behavior
Step 3: Sending targeted emails
Once you have segmented your list, it’s time to send targeted emails.
Here, it is essential to provide value to your leads. Think about what they want and what they are interested in getting from your brand. Some examples are giving them free demos or discounts for every purchase.
Step 4: Try to keep the conversation going
Since you are trying to sell at this stage, it is vital to push for another conversation.
Tell your leads what to do after they have read the email. Asking questions at the end of your message also works.
Step 5: Lead scoring
What is lead scoring?
According to Hubspot, lead scoring is the procedure of assigning points to each lead that you have generated on your website.
You can base the scores on how much the person has interacted with your brand, downloads, searches, and other factors.
This step is essential to determine which leads are more likely to complete a purchase. Otherwise, you may risk losing your time and resources.
