If you are running a marketing agency, people would commonly assume that other marketing agencies are your competitors since you all are going after clients who need marketing services. So how would you grow your business?
But did you know that you can find ways to turn competitor relationships into new business opportunities?
That it is possible to turn competition into mutual and symbiotic relationship?
The answer is certainly YES and you only got to have is specialization.
Jack of All Trades, Master of None
Many marketing agencies or companies specialize with many fields.
For example, some companies provide expertise in SEO, while others handle social media marketing.
Yet still, others can only handle public relations or email marketing.
The reason? It’s because it is hard, if not impossible, for companies to be good at everything related to marketing.
This is the reason why a lot of companies choose to have specialization ranging from strategy, planning, and execution of campaigns that targets only a single marketing channel.
If companies are good at it, word often spreads and their services are sought after.
Given this as an example, your company’s area of expertise is lead generation strategy for businesses to attract high-value B2B (business to business) leads.
You would accomplish this through the use of LinkedIn.
Now, many clients are looking for wider range of marketing solutions that also includes email marketing, newsletters, content production, landing pages, blogging, and social media marketing.
However, most marketing agencies do not have skilled staff or infrastructure in place to handle all that, and this is where competition comes in.
When client needs work performed in areas outside their skill set, you either introduce them to your vetted partners or subcontract the work to your partners.
These partners do the exact same thing for you. In this way, you leverage each other’s strengths which is a strategy that works.
Through these relationship, you will learn a lot that will help provide better value to your clients.
As a result of this strategy, Konnektors is now a go-to provider for LinkedIn services for different agencies and companies. We often do lead generation campaigns for these agencies and their client and help them grow their business.
