What is B2B and why does it matter? Basically, B2B or business to business marketing works directly with another business, not with the general public where it has to account for all the different stakeholders who impact business purchases. Many business capitals will be tied up in the investment but there is more at stake.
Planning out a successful B2B marketing campaign is critical for bringing prospects to your site, building engagement and ultimately increasing revenue targets.
It’s already the first months of the year and everyone has not yet wrapped up their final numbers. As our team at Konnektors is working through our 2019 numbers, it presents a good time to review all of the metrics for our clients that we served. We also aim to establish new benchmarks for the coming year.
It would be good to share some insight into a few of these numbers with our readers so that you can see the level of detail that our processes enable us to provide for our clients.
In 2019, we served about 20 clients from Singapore, the US, and Australia. Thirteen of those clients were monthly digital marketing service clients where we focused on lead generation for those clients. Our team was simply charged with telling compelling stories to the right audience at the right time.
For those 13 lead gen clients, in 2019, we were able to deliver:
- 3000 total qualified leads
- 50 leads per week
- 3 percent conversion ratio
That breaks down to roughly 1 new quality lead per day, on average, per client.
Our team has accomplished these by developing and implementing an inbound marketing strategy that centered around a high-performing website, content production and a strategic advertisement distribution plan combined with an overall message. Our team was able to help our clients increase their contacts, revenue, community engagement and more.
THE PROBLEMS OUR CLIENTS FACE
Our clients mostly encountered problems with their sales teams and the traditional strategies that were already ineffective in getting lead conversions.
In addition, they experienced a lack of new clients or, in general, customers, where there’s a lack of communication with the community (lack of awareness and engagement through social media).
Even more simply, they don’t know how many visitors are coming to their website.
OUR SOLUTION
The team at Konnektors will sit down with the client to develop a marketing strategy, which is a 10+ page document outlining key information such as a client’s mission statement, goals and objectives, geographic targets, buyer personas, key messages, consumer perceptions, brand, logo and website guidelines, content strategy, advertisement distribution strategy and more.
After the plan has been approved, our team gets to work on developing these strategies and refine them. There are a few strategies that we incorporate into our marketing solutions to achieve our Client’s goals.
- Well-defined buyer personas.
- Thorough competitor analysis.
- Established conversion and business goals.
- Detailed, strategic marketing plan.
- Data-driven analysis.
THE RESULTS
Konnektors make it our goal to work with our clients to provide a solution that is going to fit their goals, whatever they may be.
We are proud to say that we were able to draw a significant amount of visitors to our clients’ website.
We also produced more than 3000 leads and reached 20% of revenue. Due to the cooperation and trust of our clients, our team was able to deliver their best.
Konnektors is still an up-and-coming B2B solutions company and we are very thankful that our clients trusted us. But overall, all of this was nothing without the cooperation of the whole team. We never stopped believing that we could make it this far.
